• Communication skills,  Training & Education

    Strategic Audience Analysis

      DIFFERENT CLIENT / AUDIENCE LEARNING ARCHETYPES   Strategic audience analysis is one of my favorite things to do with a client.  Whether you speak, train, sell, coach or consult for a living, we are all placed in the position of “teaching” others our principal message and content.  There was no one-size-fits-all learning style back in grade school, and there certainly is not in the adult word either.  Whether persuasive, sales-oriented, motivational, or purely educational, the same material can be interpreted different ways within a specific audience if we know the basic learning archetypes present in the room.  Here are a few psychographic archetypes to consider when leading, training or motivating others:   BY…

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